One Woman – Many Stories

The Retail Concept:

If you have been out and about in Western Sydney, in particular, Wetherill Park in recent weeks you might have seen that a new store concept will be opening soon at the Stockland Centre. Would you like a sneak peak?

Here at SFG HQ we have been busy creating an exciting new ‘department store’ concept that will showcase fantastic product ranges from across all of our six fashion brands! This awesome new venture will enhance the customer experience by providing a sanctuary for her to shop in making her choices simpler. Our customer values fit and is looking for a little guidance to transform fashion ideas into her own style.

One Woman marks a new beginning; for retail, for fashion, for you!

The 28^th April 2016 is fast approaching and will see us opening the first One Woman store in Wetherill Park, an impressive 750sqm space and home to over 50,000 units of stock.

The new store in Wetherill Park, NSW, Australia

The store will feel personalised and will offer guidance and inspiration to the customer during her shopping experience. Designed around a theme of water, the store will provide a sanctuary of calmness and transformation. Our aim is to curate an environment that is elegant, feminine, soft and warm; with an abundance of natural light provided through an amazing central skylight paired, with 5,000 origami birds, hanging from the ceiling to entice our woman through the door!

The sneak peek!

We want to help our woman find and select great clothes that suit her SHAPE irrespective of SIZE. We are going to help her determine her style personality.

The store will also be home to a ‘Denim Zone’ where all six brands will feature 100% of their denim collections; overall, across the store, the size offering will range from a size 8 through to a size 26. The customer will flow naturally from one brand to the next, allowing them to view and explore different items from the variety on offer.

We look forward to welcoming our customers through the door in 59 days!

The Charitable Foundation:  

A number of years ago SFG founded a registered charity under the name 1Woman with the aim of raising funds for a selection of female focused charities in Australia. To date, this Foundation has primarily had an internal focus and has allowed our team members to raise money and/or donate their time to some fantastic causes. During 2016 we will continue to build upon this great endeavor, to re-launch this Foundation and increase its impact. To support this, there will be a 1Woman Foundation Area in the One Woman store– All for one, one for all. Customers will be invited to contribute to the Foundation by purchasing a gift with a proportion of the proceeds going to the charity.  

We have already partnered with Thread Together a charity that coordinates the distribution of clothing donations to help disadvantaged people from all walks of life. In January they collected 25 boxes from our Alexandria Support Office and the recipients were very grateful of the opportunity to receive clothes to assist them financially and from a self-esteem perspective. 

SFG Team Members supporting 1Woman!

As the One Woman journey continues we will keep you up to date with all the exciting developments. Good luck team for the grand opening – awesome work so far!