From the outside in – A recruiter’s journey from agency to internal recruitment functions.....

Courtney Sertdemir joined us as an Internal Recruiter 10 months ago and here, our little ray of “sunshine” explains her journey.

I think it was about two years into my recruitment career, when I was starting to feel more established and confident in my role that I began considering the move into internal recruitment, or as agency recruiters call it, moving to the “dark side”.

More and more I started to wonder about the people I spoke to on the phone, what exactly were Talent Acquisition specialists or Internal Recruiters accountable for? Was their day just like mine? Did they have as many vacancies to fill? Was there any difference working internally? Did they have strict KPI’s?

So I started to look around. Don’t get me wrong, I loved my job but thought why not see what’s out there! So, like every semi passive/ semi active candidate I’ve ever met with, I tried my luck and became one too.

Courtney climbing the corporate ladder! 

To start off, it’s a tough gig trying to get an internal role, why? Because just like me there are plenty of agency recruiters thinking the same thing about their career. So, you’re now competing against every other agency recruiter out there. I mean, you already vie for jobs and candidates in the market but now its recruiter against recruiter on the same catwalk trying to be “internals next top model.”

Now, I know what people think about agency recruiters going internal, we are over it; over the sales targets, KPI’s and cold calls. Yes, for some this is the case but for me, I enjoyed all those things, I just didn’t enjoy sending out non relevant resumes just to meet my quota, I didn’t enjoy doing whatever it takes to get a placement across the line, even if it challenged your own ethics. Unlike some of my peers, I didn’t see candidates as a dollar sign.

What I did want was to be a brand ambassador, a true subject matter expert. Why work 20 roles with multiple clients when I can work 20 jobs with one brand. You start to want to make a difference on a more personal level, you become an integral part of the organisation, believing in what you do and why you do it.

So, eventually your times comes and you land your internal dream job. Its everything you had hoped it would be and nothing like you thought it would be! For me I think the hardest thing to get used to was the silence - no radio, no bell rings and no consultants yelling over each other on the phone. Because that’s all we really did at the agency, we lived on the phone – sales, sales, sales.

You start to learn new things too; you recruit for roles you have never recruited for before – even ones you never knew existed! You have meetings with GM’s, you start truly caring about the commercial elements of running a successful business, like strategy and team member on boarding. You learn more about HR processes and work force planning.

But ultimately I got what I really wanted, a chance to place people in their dream job, a company culture to live and breathe, a chance to learn more about how a business operates from a Support Office point of view, to create long lasting partnerships and to be a trusted advisor.

So far, it’s been an amazing journey and I wouldn’t change a thing, except for maybe putting a radio in the office!

Simone Says....

Over the past year, I found myself finishing a 3-year Bachelor of Business at UTS, working part-time in a medical practice as well as at the concierge desk of my local Westfield, all while frantically looking for a graduate job. I knew the best way to kick start my career was to get ahead of the pack and land my first role within an HR team. A plan, that at times seemed easier than initially thought!

"Hi, I’m Simone… probably should have started with that! I recently completed my Bachelor of Business, majoring in HR and celebrated my 21st birthday last month. Many of my friends would describe me as happy, loud… in fact very loud, sometimes funny, talkative and the mother of the group. I think it’s the loud and talkative qualities that have always drawn me to customer service type roles. So, when deciding where to focus my studies, Human Resources seemed to be a natural choice; a career path where I could build relationships and foster positive cultures.  

My 21st Birthday & beautiful desk decorations

In the first semester of my last year at UTS, I thought it was time to get serious about my job search. I applied to multiple graduate programs that involved centralised numerical testing as the first hurdle of the application. It was weeks of endless cover letters, tests and rejections that pushed me to look beyond.

After all, applying to job ads, isn’t the only way to job search. I asked my friends and families to put the word out that I was looking for a job in HR, and sure enough I got a bite! Through an elaborate array of connections, I found SFG and well, I haven’t really looked back.

I was contacted by, my now close colleague, Courtney, to talk about my experience and then invited for an interview. It was a breath of fresh air to be given a chance to talk and actually connect with a person. Before my interview I prepared by learning about the company inside out; I read about SFG’s history and their SHIRT values.

Despite it being an interview, I experienced the relaxed and friendly culture I have come to know at SFG as soon as I entered the room. We spoke about many different aspects of my experience, both on and off my resume. I may have gotten slightly sidetracked on a horse riding story from 2009, but luckily they didn’t seem to mind! Although, I think my winning line was “I feel like I have only learnt 5% of the HR profession from my degree and the rest I will learn in a job like this”.

Skip ahead to my first day as the new Recruitment Administrator and everyone was lovely; I was introduced to over 30 people in a bustling HR team and managed to remember only one name… my manager says it’s a New Year’s resolution I should work on! The rest of the day consisted of me getting to know my team through 1:1 chats about how recruitment works and what my role would entail. 

It took a little while but soon I started to feel confident in my role; i was willing to be thrown in the deep end and my team had no problem with that. I definitely made some mistakes, but I had not only my team but others in my office to teach and guide me, which if you ask me is the best way to learn.

I remember at about the three-month mark my colleague Lucy realised I didn’t delete or file emails… it was clear I hadn’t worked for a big company before, I had over 2,000 emails sitting in my inbox. Although, I was quickly reassured by some other colleagues that they had over 3,000 i knew being organised was a key requirement for me to stay on top in my bust role. Rest assured, all of you organised, detail oriented types, I am proud to announce I currently have 3 emails in my inbox… progress!

My stint on reception! 

I have enjoyed every new experience and challenge thrown my way at SFG, even the day I was asked by my manager to cover for the receptionist who had called in sick. Naturally, everyone thought being a receptionist at a medical practice would be the same as a 450 employee support office. Despite my state of terror, it was a great test of those transferable skills we talk about on our resume. If not just to help me learn some of the hundreds names at SFG.

Although I won’t lie, I was definitely happy to return to my comfy chair in the HR office. Right now I am immersing myself in everything I can, becoming more confident in what I know and taking in all that is new. I feel so lucky to be a part of a team that invests in my learning and growth. I can’t wait to expand my understanding of HR in 2017."

Top tips to secure the job you want in 2017

Many of us spend the first few days of a New Year pondering what the year has in store for us; thinking about what elements of our lives we would like to change or improve upon and career is often at the top of the list.

Job hunting can be a daunting prospect; trawling through job boards and websites, tedious application processes and never hearing back! Bear in mind the average job search takes time and generally requires a lot of effort and activity on your part. A scary US statistic states that it takes 24.9 weeks to get hired!

Here, one of our senior recruiters, Lucy Hibbert, shares her top tips to help you win that prize!

Your Resume

The first step needs to be producing a great resume. It has to be clear, concise, readable, truly reflective of your skills and experience and most importantly relative to your profession and the market you are targeting.

For example, if you are in a creative profession such as Graphic Design, your resume needs to be a reflection of your portfolio and skill set and we would expect the CV to have a creative flair to it – that said it still needs to have all the content of a traditional resume. Conversely, if you are in a more corporate function we would not expect to see graphics/ pictures/ charts or animations!

Example resume 

Personally, I don’t mind a bit of colour on a resume, for example if you use a different colour for sub-headings it can break up the monotony of reading multiple CV’s and make yours stand out; however, don’t make it a rainbow of colour! Think about using different sized fonts (but always the same in one document) and bold to highlight different sections of key areas.

Obviously, the following all apply; spell-checking, having your work history in reverse chronical order (most recent work experience first) and including your contact details goes without saying! You also need to get someone to proof-read your resume, multiple times and be open to feedback and constructive criticism. Typo’s and errors are a pet peeve for me in a resume, especially if the role they are applying for requires you to have strong attention to detail and/or impeccable written skills. Even if your actual experience is strong, these errors can see you sent to the reject folder in a flash!

Keep it concise; no one’s resume should be more than three pages and I mean NO-ONE! Even if you have 20 years work experience the roles from the first 10 years should be title and organisation only. At the other end of the scale if you are a recent Grad with limited experience, of course include extra-curricular activities and experiences gained but do not submit a 10-page CV telling me about essays you have written in Year 10! 

You do not need to include; age, DOB, address, photo (please don’t), referees (at this point) or hobbies (unless remotely linked to the job/ industry).

Now let’s talk personality…… Of course, what makes you is what makes you great! And you may be keen to give us insight into “you” in your career statement/ objective statement at the beginning of your resume. Again, I am not averse to this but it is a fine line between quirky, cheesy and out right odd! So you collect Star Wars figurines – cool if you are applying for a job in a marketing agency or tech-start up not so cool if you are applying to clerk in a top-tier law firm. Choose your tone carefully and again get a friend, mentor or family member to review.

Cover letters – Yes or No?

I’ll be honest, I rarely read them and if I do it’s after I have already selected you to be screened. If you do attach one make it short, sharp and insightful. Explain why you are interested in the role/ organisation and address any anomalies in your career history such as gaps in employment or work rights.

Going back to my earlier point about personality, perhaps this is the best place for you to include this insight…….

LinkedIn

Now that you have perfected your resume approaching your LinkedIn profile should be a piece of cake! Make sure it is up-to-date and that you have linked your experience to the correct companies, with correct dates.

Always include a photo but make sure it’s appropriate. Think smart business casual; a head shot is best and no sunglasses or selfies! I’m not a big fan of you using your wedding photo either! You need to look professional, approachable and normal! A smile goes a long way and make sure it is reasonably recent.

Like all social sites, LinkedIn works on an algorithm based on key words – therefore if your profile contains the matching words someone is searching for it is more likely to come up in their search. Your dream job might find you! For example, if you work in HR make sure you also use the full words Human Resources and then think about including variations on theme e.g. People & Culture, Talent, Performance, ER & IR, Business Partnering etc.

Make some connections! ‘Link-In’ with people you know first; former colleagues, people you have met at conferences/ seminars, current colleagues, tutors and friends who are in professions. Then think about expanding your connections to people of interest in organisations of interest. Top tip: make sure you activate your privacy settings on LinkedIn so connections cannot see your activity. (you don’t want your current boss to know you are on the hunt for a new role!)

Follow companies of interest and like and share their posts. Follow LinkedIn ‘Influencers’ you are interested in. I also recommend following a few media outlets/ publications/ distributors as your LinkedIn ‘feed’ can be a great one-stop-shop of catching up on some business/ industry news.

Job applications

Do your research: Before applying check the role is one you are truly interested in and check the company is one you would like to work for. Are they based in a location you can get to? What are their products/ services? Can you review them on Glassdoor or Job Advisor? Look at them on LinkedIn – do you know anyone that already works there? When we ask a candidate what they know about our business and the answer is little to nothing, I question their level of genuine interest.

Be honest: If you are asked to fill out a questionnaire or form, be honest. Nine times out of 10 there is a prescriptive brief that the recruiter is trying to meet and whilst you might still be an ‘interesting’ candidate they will prioritise those that more closely meet this brief. If you are unable to progress your application, as you cannot move on from a selection criteria page as you do not meet it – do not lie! Make a note of that organisation you are interested in and Recruiters name, if you can access it, then email their recruitment team directly. Explain that you were disappointed not to have been able to apply as you didn’t meet all of the selection criteria but are still interested in an opportunity with the organisation and were wondering if there was anything else you could be considered for. #greatcandidatebehaviour

Keep a tracker: I’m a big fan of a spreadsheet! Keep track of the role/ company/ date you applied (and any other info you want) so that you can follow up and remember which roles you applied for. I would also suggest saving a copy of the ad copy/ printing it out, so you can use it for reference. There is nothing more off putting than when you call a candidate to chat about the role they have applied for and they say “Sorry, which role is this I have applied for so many in the last few days I’ve forgotten.” #badcandidatebehaviour

Follow up: By all means sending a follow up email after the closing date or a few weeks after an application is fine. Do be mindful that if you have been informed ‘only successful candidates will be contacted’ then there is a chance you haven’t been successful. Of course, this is disappointing if you felt you were the right candidate for the role but pitch your email/ phone call appropriately. Be upbeat and friendly not aggressive or challenging. Ask for some open feedback and be open to what you might hear.

Selection & interviews

If you are selected for a telephone interview/ 1^st interview……… congratulations!

Be prepared, have the job advertisement to hand and if the first point of contact is a phone-call make sure you can really talk and that you are in a quiet space where you won’t be interrupted. Hearing a candidate whisper and be insistent they are “okay to talk” when they are clearly at their desk or in a stairwell is not setting yourself up for success!

Do your research, be on-time and look the part! Check with a recruiter about the dress code if you are unsure. Smile, try and relax (as much you can) and take your time to listen and answer questions.

It’s inevitable that you will be nervous and all good hiring managers/ recruiters will be sympathetic to this, to a degree. An interview is an artificial environment so the more you prepare the better it will go. Practise your answers to standard questions & think of examples you can provide of certain scenarios. If you can’t answer a question, the perfect answer is “I’m afraid I haven’t had that experience yet but what I would do is X, Y & Z” or “I don’t know the answer to that but I would be honest and up front and want to research and learn. I’m not afraid to ask questions where needed”.

Have a notebook and pen (that works) so that you can jot any interesting points down and have some pre-prepared questions to ask at the end of the interview. If you aren’t told what the next steps are – ask so that you know what to potentially expect & timeframes.

Offer

You get the call and are offered the job you wanted…… again massive congratulations!

Negotiating: Be reasonable. At some point in the process you should have been asked about your salary expectations, now is not the time to add on an extra $20k to try your luck! If the role has grown in size in terms of responsibility/ scope and you now think it is reasonable to negotiate on the package, then do so, but you will need to be able to justify why.  

Accepting: If you want the job it’s ok to be excited! Follow all the instructions of documents that need to be completed and sent.

Yay!!!

Congratulations – can’t wait to see you on your first day at SFG! 😄

Being rejected

No-one likes being rejected and if you really wanted the role and were genuinely excited then it can be a genuine blow. Try to contain your emotions but it’s perfectly ok to say you are disappointed. Ask for feedback and if you can, make some notes. Ask for more clarification/ examples if they can be provided. Then go away and reflect. Is there some constructive feedback there that you can take away and work on? On reflection can you agree with any of the points made and how would you improve for next time? Remember no-one shots the bulls-eye with the first arrow nor without practice.

Then pick yourself up and dust yourself down and get back out there – the right job for the right person is out there for all of us. Happy Hunting!

Meet Penny........

It’s not really a revelation to hear that the role of a receptionist is crucial to many a business. They create the first impression and reflect the business values & culture.

Here at SFG HQ we are very aware of having the best person/people in the role and are lucky to have two wonderful ladies who job share the role at SFG Reception. Penny & Nina are true superstars, hard-working and ever smiling. They are approachable, engaging and always happy to help!

The other day our Editor was in the buzzing reception hub at SFG, chatting to Penny and she had some wonderful things to say about her role & time so far at SFG, so we thought we’d share her thoughts. Meet Penny………

Ahhh, Penny, you are looking lovely yet again today – wearing any of our brands?

I am! City Chic top and earrings today!

Such an ambassador! Love it! Right, so tell us a bit about you?

I’m married with two beautiful boys aged five & three. I love travelling, especially to Greece and exploring the beautiful islands & villages where I can indulge my passion for food and cooking. I also love spending time with friends and family.

I Joined SFG almost one year ago in a part-time Reception role that I share with my lovely colleague Nina. I work 5 days a week either a morning or afternoon shift and handover with Nina at lunch-time. This has been the perfect arrangement to allow me to balance my child-care arrangements, secure fulfilling work and ensuring work/life balance.

What attracted you to the role at SFG?

Being a mum, I was attracted to the hours but more importantly I loved the SFG brands. I grew up with Katies and Millers as my Mum and Grandmother would frequently shop there. I also love fashion so when I saw the role advertised, I thought why not work within the fashion industry!

Penny @ SFG reception in Sydney

As a receptionist, what does your role entail?

The reception area at SFG is super busy, so my hours flyby! My day to day tasks include meeting and greeting clients, customers & suppliers, answering incoming calls and receiving and sorting deliveries. We have anywhere from 50 - 200 parcels delivered each day! I’m also responsible for sending out all international samples and managing the couriers as well as responding to email enquiries and requests from SFG team members.

What’s your favourite part of the role?

People! My day centres around interacting with people all day from all different walks of life, whether that’s my colleagues, suppliers, customers or our couriers. This gives the busy role a lot of variety.

What are the perks to working here?

There are so many perks working at SFG! One the best ones being our generous staff discount (40%) which means there is an even bigger excuse to shop and I have a happier husband! We are also able to attend samples sales, again receiving a significant discount as well as getting to see the latest fashion trends, first, before it hits the stores. I was recently asked by one of our suppliers if I would mind wearing a few bits of their jewellery, which are currently stocked in our stores, and the best bit is I get to keep it! However, by far my favourite part of working at SFG is the team culture we have, everyone is so friendly and approachable it means coming to work is always fun!

What would your top tip be to someone considering a role at SFG?

Don’t be intimated by the stereotypes that the Fashion Industry has. At SFG that couldn’t be further from the truth – the people here are down-to-earth, friendly and welcoming and the culture is great! If you want a great role, in a buzzing environment all you need to do is demonstrate the SFG values and work hard and I’m sure you would be a success!

Now Penny, I don’t want to cause any ruffling of feathers internally but who is your favourite SFG brand & why?

Hahaha – I love them all! But if I was pressured to pick I would say that I have two favourite brands, City Chic and Katies; I love what City Chic represents in terms of giving confidence and sass to plus-size women to wear whatever they want and to look & feel fantastic! And with Katies it’s about accessing latest trends and fashions whilst also being affordable and keeping some classic pieces.

Favourite fashion trend of the moment?

I’m obsessed with leather look coated jeans at the moment they are so versatile, you can dress them up or down, are comfortable but with a bit on an edge!

Who’s your style icon?

Penny's dream destination

My current style icon is Sally Obermeder! I love her sophisticated & classic style, she always looks so well put together without trying too hard.

Now, obviously you want to be at SFG forever (!) however if you weren’t working at SFG what would you be doing?

I would be living on an island somewhere in Greece, sunning myself with a cocktail, sampling delicious food!  

One Woman – Many Stories

The Retail Concept:

If you have been out and about in Western Sydney, in particular, Wetherill Park in recent weeks you might have seen that a new store concept will be opening soon at the Stockland Centre. Would you like a sneak peak?

Here at SFG HQ we have been busy creating an exciting new ‘department store’ concept that will showcase fantastic product ranges from across all of our six fashion brands! This awesome new venture will enhance the customer experience by providing a sanctuary for her to shop in making her choices simpler. Our customer values fit and is looking for a little guidance to transform fashion ideas into her own style.

One Woman marks a new beginning; for retail, for fashion, for you!

The 28^th April 2016 is fast approaching and will see us opening the first One Woman store in Wetherill Park, an impressive 750sqm space and home to over 50,000 units of stock.

The new store in Wetherill Park, NSW, Australia

The store will feel personalised and will offer guidance and inspiration to the customer during her shopping experience. Designed around a theme of water, the store will provide a sanctuary of calmness and transformation. Our aim is to curate an environment that is elegant, feminine, soft and warm; with an abundance of natural light provided through an amazing central skylight paired, with 5,000 origami birds, hanging from the ceiling to entice our woman through the door!

The sneak peek!

We want to help our woman find and select great clothes that suit her SHAPE irrespective of SIZE. We are going to help her determine her style personality.

The store will also be home to a ‘Denim Zone’ where all six brands will feature 100% of their denim collections; overall, across the store, the size offering will range from a size 8 through to a size 26. The customer will flow naturally from one brand to the next, allowing them to view and explore different items from the variety on offer.

We look forward to welcoming our customers through the door in 59 days!

The Charitable Foundation:  

A number of years ago SFG founded a registered charity under the name 1Woman with the aim of raising funds for a selection of female focused charities in Australia. To date, this Foundation has primarily had an internal focus and has allowed our team members to raise money and/or donate their time to some fantastic causes. During 2016 we will continue to build upon this great endeavor, to re-launch this Foundation and increase its impact. To support this, there will be a 1Woman Foundation Area in the One Woman store– All for one, one for all. Customers will be invited to contribute to the Foundation by purchasing a gift with a proportion of the proceeds going to the charity.  

We have already partnered with Thread Together a charity that coordinates the distribution of clothing donations to help disadvantaged people from all walks of life. In January they collected 25 boxes from our Alexandria Support Office and the recipients were very grateful of the opportunity to receive clothes to assist them financially and from a self-esteem perspective. 

SFG Team Members supporting 1Woman!

As the One Woman journey continues we will keep you up to date with all the exciting developments. Good luck team for the grand opening – awesome work so far!

An insight into the Buying function at Katies

We recently sat down with James Matthews-Newman, Head of Product for Katies to see if we could garner an insight in to the world of Apparel Buying within our iconic Katies brand. Take a read to discover what the Buying function looks like and get a sneak peek into up-coming trends for AW16.

Can you tell us what your role as Head of Product does within Katies?

"In short, I manage the best buying team in Australia! I’ve been with Katies for a year now & am still impressed about the high performing nature of the team! Essentially, I manage the process of getting product to market; working closely with our suppliers to building relationships; setting the strategic direction of the categories & implementing sales initiatives.

I’m also the conduit between our Design and Merchandise Planning functions, as well as working closely with Visual Merchandise, Marketing & Store Operations."

James looking very dapper in a tux! 

What have you loved about your role so far?

"12 months has absolutely flown by! The teams moral, work ethic & ability for all the departments to pull together is truly inspiring. I love the huge design focus that we have within the Katies brand. Very few ‘high-street’ brands, at our price point, invest like we do in the design element of our product. Whilst, I have a career that spans 15years in the fashion & retail industry I’ve found the last year has been packed full of learning for me & I truly feel like I am surrounded by some of the best in the industry & we all come from a very diverse background. We all want the brand to be successful & will do whatever it takes to get the product looking its’ best to meet & exceed our customers’ expectations!"

What does a ‘typical’ week involve for a Buyer in your team?

"Haha, I wish I could answer that but as anyone who has worked in buying knows, there’s no such thing! The only two certainties are the Monday morning trade meetings, to review the previous weeks performance, & that it will be crazy busy! But we wouldn’t have it any other way."

Everyone says a role in Buying is “fast paced” what does this mean at Katies?

"It is fast paced and therefore not for the faint-hearted. You need to be on top of your game, be highly organised and able to multi-task & prioritise. The teams focus is on getting the most up to date products for our customer; it’s not about giving her “youth” trends, it’s about interpreting the trends and colours so she can buy into them, feel relevant & be trend appropriate.

We work 6 months ahead and have a new ‘story’ dropping in each week. We are a volume fashion environment & with volume comes the need to be fast. Our Buyers have multi-category responsibility & deal with a broad supplier base. Some people thrive in fast paced & others struggle – for us we need Buyers who love being in the thick of it with a broad variety of work to be involved in & who can make good decisions quickly based on their skills, experience & knowledge."

How often do Buyers get to travel & where do they get to go?

"There’s a lot of travel involved in most buying roles & for us the trips typically include; London, Los Angeles, New York, Europe, China & Bangladesh."

How would you describe the Katies brand environment & team culture?

"Katies is very much a team focused environment; everyone works well together & truly wants to see the brand achieve success & provide great product to our fabulous customer – she deserves it! I am a great believer that you are only as good as your team."

The Katies team having fun on Melbourne cup! 

What exciting things can we expect from Katies in 2016?

"I can’t give too much away as don’t want the competition getting wind of this, but we have some exciting new “capsules” launching……………………………………"

What’s the most challenging part of a Buying role for a new person joining the business?

"As when joining any business, it’s the first few weeks where you just feel like you don’t know anything; new systems, you’ve inherited someone else’s range, different business language etc. We’ve all been there & my advice is that you have to manage those frustrations safe in the knowledge that it will all fall into place. We encourage out new starters to ask loads of questions, don’t be afraid to get stuck in & have a voice & opinion, make notes and smile!"

What’s your top career tip for a Buyer looking to progress their career?

"Remember why we are in this industry; it’s about providing amazing clothes for our customers, never lose sight of why we do this & never under estimate your customer, learn to love her. If you are passionate about fashion & love what you do that will show in the results!"

What’s the best thing about working in the Katies brand?

"We operate like a high-end designer with great attention to detail, amazing prints & artworks that are designed in London & Europe. This strong design focus coupled with offering this to our customers at great price is what stands us apart!

It is amazing the amount of work & effort that goes into every single product that we produce and the fact that we can offer such a great price never fails to impress me."

What gets you out of bed in the morning?

"Usually it’s my two dogs waiting to get into the bedroom & jump on the bed! But on a serious note, my team & my passion for what I do." 

Any sneaky insight into the top trends we should be looking out for in AW16?

1. "It’s going to be a great colour season with some gorgeous rich tones of rust, camel & ochres.
2. Knitwear is going to huge with the key shapes being the cape & poncho.
3. Another colour story that will be really strong this year is midnight blues; think Indigo and denim leading the way!  
4. My top tip would be to invest in a beautiful, quality winter coat, camel is the hottest colour this season!"

Thanks James! 

Editor 

Sneak peak to Katies AW16 collection

Celebrating the rejuvenation of our new look Millers brand!

This week we are celebrating the rejuvenation of our new look Millers brand! They have a fresh new style with beautiful logo, feminine colour palate and have launched a new brand campaign ‘Millers & Me Made for each other’ featuring our real Millers customers as the stars of the multi-channel advertising campaigns.

This blog will provide an overview of the rejuvenation and over the next few weeks we are going to share more details behind the Millers & Me and Seeing Me projects.

Brand rejuvenation

In order to truly understand what our customer was thinking and feeling we undertook Australia’s largest survey of women over 40 – and had 4,200 responses:

• 75% didn’t feel defined by their age
• 80% believed they were under represented in popular culture
• 50% felt invisible

 

The new look Millers logo 

Millers Brand Director, Jane McNally explained the ethos behind the new look Millers; “At Millers, everything we do is for the love of our women. Our women are used to putting everyone else’s interests ahead of their own and our customers felt very misrepresented in the media. The way they were being presented was dowdy and frumpy. So we put out a call on Facebook for models to be able to give them something back. We talked to customers and found out about what they really wanted. In response we created the biggest multi-channel brand campaign since our launch. It is a brave step in a way - to use real women.”

Take a look at the new look Millers website: Millers

The new look Millers stores - Bankstown, NSW

Millers & Me

Over the years, the brand has struggled to find mature models through the usual casting agencies. We’ve always wondered why this age group are so under-represented. Particularly when we see so many beautiful women in our stores!

 

New campaign image

Our new campaign is called ‘Millers & Me’ and it’s where we showcase our real customers. We wanted our women to feel proud of who they are, and who they’ve become.

Our women deserve to look and feel amazing, because they are amazing!

Seeing Me

As part of the new Millers & Me campaign featuring ‘our women’, the Seeing Me Project is also being launched.

In society, culture, fashion and advertising the mature woman is under-represented, some might say invisible, and we’d like to change this. 

The Seeing Me Project is a long-term commitment by Millers to celebrate the mature woman. Our mission is to encourage the world to see women the way we do. Our women have raised families and supported them. They’ve given love and life. They’ve given everything. They’re stronger than they realise, wiser than they know and more loved than they could ever imagine. Our women are amazing. And they deserve to be seen and celebrated! Seeing Me Project

Tracey Spicer, respected journalist, presenter & human rights activist has published a great article around The Seeing Me Project and new research on Debrief Daily here - Tracey Spicer on The Seeing Me Project

Meet Justin Pigozzo, Marketing Assistant for Rivers and recent winner at the Australasian Catalogue Awards!

Today we would like to celebrate some more SFG success and introduce you to Justin Pigozzo who is fresh from his win at the 24th Australasian Catalogue Awards. Over to you Justin…..

24th Australasian Catalogue Awards

“Hi, my name is Justin Pigozzo and I’m a Marketing Assistant for Rivers. I began my career with SFG back in May 2014. Like every new grad I trawled the internet everyday hoping to find a dream job and someone who would give a recent graduate a go!

With a degree in Graphic Design and a true passion for fashion and retail I was determined to work within the Retail Fashion industry. Whilst I was visiting family in Western Australia, I had a Skype interview for the role in Rivers, I then caught an earlier flight home to come in for a face to face interview and… a few days later I found myself as a new employee at SFG!

The Rivers Marketing team celebrating success

I joined SFG when Rivers was still a new brand to the Group. I am very fortunate to say that I have been part of the Rivers amazing transformation journey since the acquisition… and I look forward to what becomes of the brand in the future!

Working with the Rivers brand has definitely lived up to the “fast paced environment” it stated on the job description! My main role within the brand is Creative Producing – this means helping execute our frequent photo-shoots and TV commercials. With a catalogue produced every two weeks and over 3.5 million copies printed and delivered across Australia, along with countless TVC spots hitting the screens weekly, the need to be accurate and on time is hugely important. The role is hectic but that’s exactly the way I like it! No two days are the same, one day I’ll be casting models for our upcoming catalogue and TVC shoots and the next I am helping to organise a new store opening.

Justin and his giant cheque!

What’s also really amazing about working at SFG is the opportunity to succeed and be recognised for your achievements. Last month I was given the greatest honour to be nominated and become a finalist at the Australasian Catalogue Awards. I was up for the “Best Young Talent” category and was really excited at the prospect of winning! A group of us from Rivers Marketing flew to Melbourne for this fantastic event dubbed the ‘Catalogies’ that was held at the Crown Casino. We had an awesome night celebrating success as a team and enjoying dinner and a few drinks. When it came to the award announcements, I was nervous, but elated when I won my category (and a giant novelty Cheque) which was truly amazing!”

Sally Patman, Creative Director for Rivers said: “Justin’s ability and logical approach to creative production is a true asset to the team. His ability to negotiate model contracts, location fees whilst keeping the art production rounds on track is to be admired.”

Well done Justin – awesome achievement, keep up the hard work, creativity and dedication – here’s to many more years of awards & recognition!

How a creative approach to job applications can work in your favor

• Want to know how to secure your dream job?
• Want to stand out from the crowed and get noticed?
• Tired of applying on-line and not knowing if your application gets seen?

If you’ve ever been on the hunt for a new role then it’s likely you have answered ‘Yes’ to one or more of the above. In a crowded and competitive market it can be hard to stand out and grab your perspective employers attention. However, one of our newest Team Members did just that! Hear how Stuart Christie took control of his job search and landed a Buying role with our Katies brand!

“When I first moved to Australia I became aware of SFG through a friend who was temping on reception; she raved about the offices, the team members and of course the SFG culture in general. After working in fashion in various capacities in the UK I had set my sights on re-joining the industry and when the time was right SFG was my first choice. I did some investigations and set my eyes on the prize, coming up with a plan of how I would make it happen.

I had been working in an Australian Government recruitment role trying to place people with disability into work and we had to employ various innovative strategies in securing opportunities for the candidates. This got me thinking about my own job search and I came up with a creative way to put myself in front of the right people at SFG. I wanted to show that all my previous (and very varied) work experience, in the fashion industry, would be right for them and make for a great investment for the company.

Having had a great deal of contact with employers and businesses it was clear to me that many candidates fail at the first hurdle due to their resume so I wanted to tackle this head on. I set about creating a document that was both visually different and also included content presented in a fresh and easily digestible way. I used logos instead of company names and formatted the whole thing to A5; placing the finished document into a blank cardboard folio style binder.

With the use of LinkedIn I created a mailing list of all the important people in HR and Buying across every brand under the SFG umbrella. This list ensured I had a targeted approach and made sure my document landed on the right desk. In addition to my creative resume & target list I decided to give each recipient an incentive to take time out of their day to review my skills for relevancy; so  I popped a gorgeous, individual tea bag into each 'resume pack' in the hope they would enjoy it while reading 'my story'. 

 

Stuart's awesome resume 'pack'

It worked. 

I was contacted by SFG a couple weeks later to arrange a telephone interview, they didn't have any opportunities at the time but thought my approach and initiative, coupled with my skills(!), suited SFG's ideology and of course the SHIRT values at the core of the business.

I wasn't hired immediately, as there wasn't an opportunity, but as soon as one came up I received the phone call I had been waiting and here I am working at SFG and I am VERY happy about it. The team at Katies are amazing and have been very supportive in me learning the role and business. Everyone is really friendly, approachable and hard working.

I thank SFG for being open to my unusual approach and I really feel it is a true reflection of the open-mindedness and resourcefulness of the business to go outside the box to improve the business at every level. I hope to be a member of the team here for a very long time to come." By Stuart Christie

Stuart Looking very happy in his role at Katies! 

Notes from the Editor - As a lucky recipient of a 'resume pack' including yummy peppermint tea bag I can assure readers that this was one of the most innovative job applications I have received in over 10yrs. We LOVED receiving it! Well done Stuart we hope you have a long, happy & successful career with SFG!