The Retail Concept:
If you have been out and about in
Western Sydney, in particular, Wetherill Park in recent weeks you might have
seen that a new store concept will be opening soon at the Stockland Centre.
Would you like a sneak peak?
Here at SFG HQ we have been busy
creating an exciting new ‘department store’ concept that will showcase
fantastic product ranges from across all of our six fashion brands! This awesome
new venture will enhance the customer experience by providing a sanctuary for
her to shop in making her choices simpler. Our customer values fit and is
looking for a little guidance to transform fashion ideas into her own style.
One Woman marks a new beginning; for retail, for fashion, for you!
The 28th April 2016 is
fast approaching and will see us opening the first One Woman store in Wetherill
Park, an impressive 750sqm space and home to over 50,000 units of stock.
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| The new store in Wetherill Park, NSW, Australia |
The store will feel personalised
and will offer guidance and inspiration to the customer during her shopping
experience. Designed around a theme of water, the store will provide a
sanctuary of calmness and transformation. Our aim is to curate an environment
that is elegant, feminine, soft and warm; with an abundance of natural light
provided through an amazing central skylight paired, with 5,000 origami birds, hanging
from the ceiling to entice our woman through the door!
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| The sneak peek! |
We want to help our woman find and
select great clothes that suit her SHAPE irrespective of SIZE. We are going to
help her determine her style personality.
The store will also be home to a
‘Denim Zone’ where all six brands will feature 100% of their denim collections;
overall, across the store, the size offering will range from a size 8 through
to a size 26. The customer will flow naturally from one brand to the next,
allowing them to view and explore different items from the variety on offer.
We look forward to welcoming our
customers through the door in 59 days!
The Charitable Foundation:
A number of years ago SFG founded
a registered charity under the name 1Woman with the aim of raising funds for a selection
of female focused charities in Australia. To date, this Foundation has
primarily had an internal focus and has allowed our team members to raise money
and/or donate their time to some fantastic causes. During 2016 we will continue
to build upon this great endeavor, to re-launch this Foundation and increase
its impact. To support this, there will be a 1Woman Foundation Area in the One
Woman store– All for one, one for all.
Customers will be invited to contribute to the Foundation by purchasing a gift with
a proportion of the proceeds going to the charity.
We have already partnered with Thread Together a charity that coordinates the distribution of clothing donations to help
disadvantaged people from all walks of life. In January they collected 25 boxes
from our Alexandria Support Office and the recipients were very grateful of the
opportunity to receive clothes to assist them financially and from a
self-esteem perspective.
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| SFG Team Members supporting 1Woman! |
As the One Woman journey
continues we will keep you up to date with all the exciting developments. Good
luck team for the grand opening – awesome work so far!
