SFG’s expansion in to the USA
Last week our CEO Gary Perlstein was on the road in
California visiting our City Chic stores in the USA!
2014 was a milestone year for SFG as we opened our first
stores overseas as part of SFG’s growth strategy into international markets.
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| Gary Perlstein with some of our glamorous City Chic Team Members |
SFG’s purpose is that: We will be a global market leader as
or brands change the perception of fashion; our City Chic brand is our
first as they lead a world of curves through fearless fashion.
Gary spent time with our City Chic team in California,
sharing with them our new purpose and seeing and hearing WHY they come to work
every day.
- Why do we do what we do?
- What makes us get out of bed in the morning?
- How will my contribution make a difference?
No matter what your role is at SFG we want out Team Members
to understand they are impact on SFG’s PURPOSE. Whether you work in a store
directly interacting with customers or if you work in a support function, it’s
important you remember the WHY so that you can deliver the best customer
experience and having a great time doing it.
If you share a passion for our purpose being a global market
leader as our brands changes the perception of fashion then we would like to
hear from you! Please feel free to send your CV through to recruitment@sfg.co
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