Crossroads Pop-Up Fit Bus
We are very excited to announce the arrival of the Crossroads
Pop-Up Fit Bus!!! We launched this last week at the Sydney Royal Easter
Show where we will open for business for the next two weeks before we head off on
a 20-week trip down the East Coast of Australia with Westfield centres.
The Fit Bus is a pop-up shop where new and existing
customers can come and see the Crossroads brand and our fantastic fit
proposition brought to life. In the ‘store’ are skilled ‘fit specialists’ who
help ladies chose the best fit pant’s for them. With 5 styles, 7 colours and 3 leg
length we have got you covered! Some of the features of our range include:
- Tummy smoothing
- Waist adjuster
- Tummy control
- Rear shaping
- Elastane rich fabric
Our first day was really busy and we had an opportunity to
really engage with customers on a more intimate basis. The bus has some
great features that allow us to showcase our Denim and Black Pants range and
allows the customer to get the best fitting product!
This concept was pulled together in record time by the
Crossroads team. In just 5 weeks the team have worked to get the bus
fully re-built on the interior, stocked, staffed, video made, marketing
collateral created and printed, tour organised and new bags printed to name a
few of the core activities!
Well done to team Crossroads!