Crossroads Pop-Up Fit Bus

We are very excited to announce the arrival of the Crossroads Pop-Up Fit Bus!!!  We launched this last week at the Sydney Royal Easter Show where we will open for business for the next two weeks before we head off on a 20-week trip down the East Coast of Australia with Westfield centres. 

The Fit Bus is a pop-up shop where new and existing customers can come and see the Crossroads brand and our fantastic fit proposition brought to life. In the ‘store’ are skilled ‘fit specialists’ who help ladies chose the best fit pant’s for them. With 5 styles, 7 colours and 3 leg length we have got you covered! Some of the features of our range include:

• Tummy smoothing 
• Waist adjuster 
• Tummy control 
• Rear shaping 
• Elastane rich fabric 

Our first day was really busy and we had an opportunity to really engage with customers on a more intimate basis.  The bus has some great features that allow us to showcase our Denim and Black Pants range and allows the customer to get the best fitting product! 

This concept was pulled together in record time by the Crossroads team.  In just 5 weeks the team have worked to get the bus fully re-built on the interior, stocked, staffed, video made, marketing collateral created and printed, tour organised and new bags printed to name a few of the core activities!

Well done to team Crossroads!